Racing TV has launched a new virtual studio in West London’s Ealing Studios to “take horseracing TV coverage to the next level” and “revolutionise how viewers enjoy the sport.”
Timeline TV, which has been Racecourse Media Group’s technological managed services provider since 2012, worked with the company on the studios’ growth, as well as MOOV.
The studio can house up to three guests per live broadcast, which will feature a virtual reality large screen for integrating data and research into panel discussions, a timing details data area for observational displays, and a panoramic area for festival coverage.
RMG’s Director of Broadcast and Production, Adam Binns, said: “The studio will enable Racing TV to deliver immersive and interactive horseracing presentation coverage to our audiences.
“The virtual and augmented reality environment helps us to keep the racing fraternity closely linked on an ongoing basis and will be the perfect platform for video-conferencing and other remote tools, which are so vital now. We are very grateful for all the support and expertise which Timeline TV and MOOV have contributed to the project.”
The studio began action on Friday with the Mark Your Card preview presentation, followed by racing from Exeter, Warwick, and Dundalk Stadium, as well as The Friday Club programming, for viewers of the station, which broadcasts racing from 35 British racecourses and 26 Irish racecourses.
The Godolphin Stud and Stable Staff Award, given by the British Horseracing Authority (BHA), was also held in the studio for the first time.
Hugely collaborative project
David Harnett Head of Operations at Timeline said: “This has been a hugely collaborative project between RMG, MOOV and Timeline TV.
“Racing TV required a studio that would be flexible and adaptable to allow them to create different sets for a variety of their horseracing shows.
“We already work alongside MOOV at BT Sport’s Broadcast Centre, so we had no hesitation in collaborating with them and relied on their expertise and knowledge to deliver a truly immersive and innovative virtual reality studio.”
Furthermore, the high-end studio will pull together all of Racing TV’s race-day feeds, with reporters at every course, providing a “watch together” racing culture experience. It will use technologies from Unreal Engine and Brainstorm InfinitySet, all of which started in the games industry.