For their brand new product called Pickwise, Racing Post has continued to expand with the new brand offering professional tipping on content from U.S. sports such as NFL, basketball, hockey and baseball.
Racing Post and the company have experienced significant user growth since the start of the NFL season after first going live with Pickwise at the beginning of 2019.
After recently securing a vendor licence in New Jersey with other states expected to suit, this week the Pickwise website will officially launch a free fantasy game in conjunction with Incentive Games, offering a cash prize of $250,000 for first place.
Cian Nugent, Racing Post’s Digital Director, said: “We explored a number of different options for our entry into the US market, but with our experience in engaging bettors with expert tipping content an affiliate play was an obvious first option.
“We’ve already seen the success of that since the start of the NFL season and we’re looking forward to working with our bookmaker partners to maximise the opportunity.”
This move to the United States is one that expands the growing online business of Racing Post and helps to diversify beyond horse racing.
Racing Post has applied its renowned betting expertise to US Sports as part of this latest sports initiative and has also invested both automated and manual content to provide sports bettors with information and insight.