R Franco Seeks To Transform Spanish Market After Iris 4.0 Launch

After launching Iris 4.0, recognised as “the country’s most advanced native betting platform” by the company, Spanish betting and gaming technology provider R Franco Digital has reported the objective of transforming the Spanish market.

As a result of more than two years of research and growth, the platform has been developed to provide a solution for its Spanish partners that, when implemented, can provide a competitive advantage across the Spanish and Latin American markets.

Iris 4.0 can be used via gaming or sports betting terminals in the online or retail space, offering an armoury of engagement-boosting bonusing, campaign and promotional tools, as well as newly developed event-driven architecture to provide a range of scalability.

Initially, the supplier of choice for a range of Spanish operator brands, including 1XBet, DafaBet, Suertia and Degestec, Iris 4.0, will go live with Wanabet and Genesis Group, with the complete migration of the partner network of R Franco planned by the end of the year.

On the launch of the platform, Javier Sacristan, director at R Franco Digital, said: “The wait is finally over! Our development teams have been working overdrive on getting this ready for our operator partners to take full advantage of the return of the sporting calendar.

“Iris 4.0 is by far the most advanced solution we have built, and we’ve designed it to truly push the boundaries of native platform technology for the Spanish and LatAm regions. With plans to scale globally in the coming months – we look forward to delivering a true competitive advantage to our partners.”