R Franco Digital, the software subsidiary of the R Franco Group, has signed an agreement with Gaming1, which forms part of the Ardent Group portfolio, in a partnership designed to improve the appeal and growth capabilities of both companies worldwide.
The deal offers customers of Gaming1 access to R Franco Digital’s games catalogue such as Time Lab, Fortune Jungle and Magic Jewels, as well as the broad range of products and services, including its Iris app, from the company.
Likewise, the catalogue of more than 120 in-house games in Gaming1 is to be integrated into the Spanish operator brand, Wanabet, of R Franco Digital.
R Franco Digital director Javier Sacristan said: “Working alongside a company as well-established as Gaming1 is the perfect way to deliver our immersive range of games to a growing global client base.
“Both companies share a strong land-based heritage with a proven track record for bringing operators into the online domain. We look forward to pooling our years of experience together to deliver one of the industry’s most efficient betting operations.”
Gaming1 operates over 20 online gaming brands across regions such as Spain , Portugal, France, Serbia, Peru and Colombia, with land-based affiliate operators.
The joint operations expected to begin under the alliance in Belgium, the strategic link-up will extend to Spain, the circus.es, as well as Colombia, through the portal of zamba.com, with Malta soon to follow.
The link-up aims to further extend the reach of R Franco Digital as it strives to strengthen its presence across internationally controlled markets, with the deal signed with the likes of Dafabet, 1XBet and BetConstruct following recent agreements.
Gaming1 general manager Sabri Tekaya said: “Spain’s legendary gaming company needs no introduction, and we’re delighted to be signing a deal that will broaden both company’s international reach.
“Starting with our home market of Belgium, we plan to scale our shared operations together across Spain, Colombia and Malta – and I am fully confident that this will be the start of a long and productive business relationship.”