QuinnBet has partnered with EFL Championship team AFC Bournemouth to strengthen its branding and marketing in the UK and Ireland.
The sportsbook operator, which was founded by Sean Quinn in 2017, will become Bournemouth’s official betting partner in the United Kingdom and Republic of Ireland, with a back-of-shirt sponsorship clause that will see the company’s logo appear on the Cherries’ first-team home, away, and third shirts for the 2021/22 season.
Fantastic Premier league achievements
Stephen Kelly, Managing Director of QuinnBet said: “We are delighted to partner with a club that has the long traditions and history, as well as some fantastic recent achievements in the Premier League.
“Like the Cherries, we operate in an industry dominated by large competitors, but that doesn’t detract from our ambitions to climb to the top. To get there, our philosophy is simple and based on providing unrivalled customer support, together with giving more back, and always promoting responsible gambling as an integral part of our ethos.
“To this end, we are especially pleased to be partnering with Bournemouth’s Community Sports Trust to promote wellbeing, education, and awareness around gambling.”
In addition to sponsoring the Bournemouth Community Sports Trust in accordance with the club’s community mission, the corporation will aim to assist projects focused on health, wellbeing, and gambling and addiction education.
Rob Mitchell, AFC Bournemouth’s Commercial Director, said: “We’re delighted to partner with QuinnBet in what is a lucrative deal for the football club.
“We felt that the ambition and ethos of QuinnBet was close to ours and are delighted that not only will they be receiving some great benefits from us, they’ll also be helping the local community within our Community Sports Trust by providing education and funding.
“Any messaging and campaigns that we will be involved in will have a clear emphasis on responsible gambling and the importance of remaining in control.”