New York-based sports data and affiliate marketing company QL Gaming Group (QLGG) has acquired Accuscore, a specialist in sports analysis.
The purchase follows QLGG attracting another $1.1 million in venture capital, which sees it expanding the development of its sports betting analytics platform, offering critical components for Accuscore provisions.
QLGG explained in its acquisition notes that Accuscore services will help extend the potential of its ‘BetQL’ platform, which aims to become the industry leading provider of wagering insights for casual punters.
Having raised a total of $8.3 million in venture capital to date, QLGG is backed by a number of high profile betting and sports figureheads including former William Hill chief executive Ralph Topping and former NBA commissioner John Kosner.
Justin Park, QL Gaming CEO said: “Our thesis is betting properties with the best data and analytics will win, and our acquisition of Accuscore vastly increases our IP, grows our marketplace position and puts us in a very strong place as the sports world returns to active play in the near future.”
Accuscore operates since 2014 and is considered a leading supplier of tools for sports forecasting. Bookmakers and publishing companies, including ESPN, Yahoo and CBS Sports, use the company’s predictive modelling on sports.
Accuscore has more popularity in forecasting the results of the two previous FIFA World Cup tournaments having outperformed investment bank Goldman Sachs.
Accuscore CEO Tuomas Kanervala added: “We are thrilled to join QL Gaming. Their expertise around customer-facing sports data products is unrivalled and will help both our B2C and B2B businesses. The latter will serve as the foundation for soon to be launched BetQL B2B that will help sportsbook operators and media companies acquire and retain bettors.”