Push Gaming Links With First Look Games For Increased Exposure

Push Gaming has signed up for First Look Games as the company seeks to increase the exposure of its titles among affiliates and move forward players.

First Look Games provides a direct link between game studios and publishers, making it possible for the slot and mobile game developer to share assets and information about their full suite of titles and any future launches with affiliates.

It includes game information sheets and promotional resources such as logos, images and videos that are submitted to their personal library within the First Look website where they can be accessed individually or in large quantities.

James Marshall, CEO of Push Gaming, commented: “Affiliates are one of the most powerful and effective marketing platforms for online slot developers so being able to gain direct access to publishers is a huge opportunity that we wanted to seize.

“First Look Games is a unique proposition and will play a key role in how we market our games to publishers and players now and in the coming months as we look to take exposure of our brand and games to new heights.”

Push Gaming also takes advantage of the premium service provided by the company to ensure that it can upload resources two weeks before a new game is released. Then a small number of partners get a “first look” and can create content in advance and release it as soon as the game hits portfolios of the operator.

The deal will also enable Push Gaming to use a notification feature to alert affiliates about any launched or signed network promotions, bonus campaigns and operator partnerships.

“We are really excited to be adding Push Gaming content to First Look Games – they’ve been high on the ‘demand’ list from our publishers and with good reason,” added Tom Galanis, founder of First Look Games.

“Their strong catalogue of HTML5 games are well distributed and feature prominently with leading operators such as LeoVegas, Kindred and ComeOn and appeal to players in traditional European markets as well as progressive markets in Asia. We are incredibly excited about working with them growing their exposure through the affiliate channel.”