Push Gaming Expands Rootz Relationship

Push Gaming has expanded its relationship with Rootz, an online casino provider, by promising to offer its igaming content to the company’s recently introduced Wheelz brand.

Wheelz, the company’s third brand, is based on the Rootz gaming network and offers thousands of games, including table, live dealer, and slot machines.

Following that, the latter would be improved ever further, with games like Land of Zenith, Wheel of Wonders, and the new Dinopolis being added into the company’s portfolio.

Aligning with own ambitions

Christine Parkhill, head of account management at Push Gaming said: “While we can already count Rootz as a valued partner with its other operations, Wheelz is a brand that aligns nicely with our own ambitions.

“Its gamified loyalty scheme and intuitive UI puts players first, which is just how we position ourselves as a company, so Wheelz is exactly the right kind of site for our unique game selection.” 

The new online casino, which operates under a Malta Gaming Authority licence, has enlisted the support of Hollywood legend David Hasselfhoff as a brand ambassador. Hoff’s Extra Wheel, a gamified reward programme element that can appear at any time during play on any card, is named after the star of the screen.

State-of-the-art brands

Tony Kjaldstorm, CCO at Rootz said: “Wheelz is another of our state-of-the-art brands that focuses on a slick, seamless operation offering a wide selection of market-leading games, that’s why we had to have Push Gaming titles for our players.

“We’re looking forward to seeing how our players react to yet more engagement from this new game selection. Wheelz with Push Gaming is everything that a modern casino should offer.”

Wheelz promises to have smooth navigation and real-time incentives, as well as a “colourful and engaging interface.” Wheelz Casino, Rootz’s third igaming brand, debuted in January, hoping to capitalise on the popularity of Wildz and last year’s introduction, Caxino.