Raketech Group Plc, a Stockholm-listed industry affiliate marketing network, announced Klas Winberg’s appointment as the new Chief Marketing Officer (CMO).
Winberg joins the executive management team of Raketech from competitor Catena Media, where he previously served as VP of Sales & Marketing, heading the business disciplines of the group.
With Betfair (2006-2012) and Expekt (2004-2006), Winberg was an established industry leader in the acquisition, business growth and production of effective marketing strategies.
Winberg will be responsible for leading all Raketech marketing disciplines related to media procurement, campaign distribution, product creation and agency management in his role as CMO.
Confirming the appointment of Winberg, Raketech Group Chief Executive Michael Holmberg stated; “Klas has recently joined Raketech as Chief Marketing Officer to oversee B2B aspects of the business, including sales and corporate brand.”
“Klas has been in the gambling sector since 2005, holding various senior management positions at established iGaming affiliates and operator companies. His vast experience is valuable for helping Raketech develop its service offering – finding new opportunities for revenue streams and further enhancing existing services provided to iGaming operators.”