Pronet Makes Horse Racing Debue Via BetMakers Tech Collab

In a collaboration with BetMakers Technology Group, Pronet Gaming has entered the horse racing betting industry for the first time.

The sportsbook clients of the London-based platform provider will have access to over 250,000 races a year from over 20 countries, including the United Kingdom, Republic of Ireland, Australia, and the United States, as well as greyhound and harness racing fixtures.

BetMakers’ horse racing solution includes live streams of up to 2,500 races every week, as well as conventional win and place fixed odds markets and pari-mutuels, as well as tote exotics and fixed odds derivatives.

Unparalleled global racing product

Thomas Molloy, Sportsbook and Trading Director at Pronet Gaming said: “We look forward to working with the BetMakers team for our entry into the horse racing market by offering an unparalleled global racing product.

“Here at Pronet, our strategy is to give our clients a world-class product offering and, by partnering with BetMakers, we continue to expose our client base to the best the industry has to offer.”

The addition of horse racing to Pronet Gaming’s portfolio broadens the company’s appeal as it expands its market reach, especially in emerging markets.

Customers of Prophet’s sportsbook will also have access to BetMakers’ high-margin SameRaceMultis product, which includes accumulator bets within a single race, as well as extended racing type and dynamic content on race cards.

Advanced integration

Jake Henson, BetMakers’ Chief Operating Officer, added: “BetMakers is pleased that we’ve advanced our integration with Pronet Gaming to the point where we can now launch a world-class racing book across Pronet’s global network of platform clients. 

“The team and the product are first-class and we look forward to assisting them to grow new revenue streams for their clients.”

Expanding global footprint

Pronet plans to use the collaboration to improve its overall sportsbook offering as it expands its global footprint, with a specific emphasis on emerging markets like Africa.

Last month Pronet continued its African growth with a Winnerbet deal gaining a Camaroon foothold, which saw Winnerbet move to Pronet’s platform and incorporate its full suite of products across both its online and retail platforms.

Mark Schmidt, Pronet’s Director of Sales for Africa, wrote for SBC News about the importance of mobile and 5G technology in the growth of the African betting and gaming industry.

He said: “Mobile money has long become a staple for bettors in Africa. Operators successfully integrating with local wallet providers to provide simple deposit and withdrawal processes have helped build a groundswell of confidence in mobile betting.”