At Pronet Gaming, Anthony Murphy was selected as the new Head of Commercial Account Management.
Through his new position, Murphy will be tasked with driving business revenues for Pronet Gaming’s new and established clients mainly focusing on building long standing relationships.
Murphy, celebrating his new position, said: “Pronet Gaming has made a huge impact in the market over the last couple of years and it’s a pleasure to be joining the company at such an exciting time in its journey.
“I look forward to strengthening relationships with customers and ensuring that each of them has access to best of breed services that set their brand apart in a competitive marketplace.”
Murphy has previously worked as Senior Account Manager for Sporting Solutions, bringing with him more than 13 years of experience in the betting and gaming sector, having also acquired prior experience with Sporting Solutions in both B2C and B2B roles.
According to Pronet Gaming, his previous experience in the development of new revenue sources would serve as a ‘key asset’ for the business as it tries to develop its role in different emerging markets around the world.
Most recently, after signing an agreement with Sahara Games to supply its latest online sportsbook and casino, as well as retail channels that have their own UI and UX, Pronet Gaming debuted its omnichannel offering in Uganda.
Bobby Longhurst, Pronet Gaming’s Chief Commercial Officer, added: “Anthony has an incredible track record of establishing strong client relationships and helping deliver business growth with excellent account management.
“He will play a key role in ensuring our partners maximise the benefits they gain from our platform, with the tailored approach to partnerships and proactive consultancy that we’re now known for.”