Pronet Gaming has diversified its product offering since deciding to incorporate UltraPlay’s entire portfolio of esports games.
The deal will allow Pronet Gaming, with over 6,000 pre-match events, 5,500 live events and more than 200 markets, to deliver an expanded array of more than 34 esports games.
Praising the new partnership, Pronet Gaming CCO Bobby Longhurst said: “Over the last six months eSports has come into the fore as a major revenue driver in the industry and a key tool for attracting new demographics.
“Integrating UltraPlay’s world-class eSports product will enhance the variety of content we offer our operator partners and meet demands for new and engaging betting options.”
The agreement enhances and diversifies the content available via the website of Pronet, which currently includes casino games from more than 70 suppliers as well as the completely customizable sportsbook solution of the supplier.
UltraPlay CEO Mario Ovcharov added: “UltraPlay and Pronet Gaming share a common mission to position operators as market leaders by providing them with cutting-edge technology, extensive knowledge and experience, so that they have an optimal business solution.
“We are positive about the iframe integration of our multi-awarded eSports product to Pronet Gaming and expect this could be the first of many successful projects together.”