Professional Bowling Could Enter Sports Betting Sector

Professional bowling sport may be one of the next areas of interest for the sports betting industry as it aims to restart operations after the coronavirus pandemic finally subsides. The leader of the change is the Professional Bowlers Association, which is already keeping a close eye on the sector, according to affiliate BonusSeeker.com.

BonusSeeker said: “The confluence of the sport’s expanding popularity and the rapid ascendance of legal sports betting across the United States could mean the timing is perfect for bowling to get involved. Since interest in most sports peak in the postseason and the PBA playoffs were originally scheduled to be going on right about now, perhaps there’s no better time to discuss how the league can continue growing the game.”

PBA COO Lev Ekster said: “The PBA has been tracking the movement towards legalising betting in America with great interest.

“We have been speaking with experts on betting and educating our organisation as to how to approach this coming opportunity effectively and responsibly.”

At online sportsbooks, there is no specific timeline for introducing tenpin bowling, but if and when it does, it has the ability to have a wide variety of choices. The nature of the game allows the winner and loser of a match to be easily betted, whether it is individuals or teams competing.

Owing to the rise of online betting and all the new betting opportunities it offers like props, there’s also the potential to split it down into more regional markets. There are already more than 20 states with active legislation built around legal sports betting and 11 of them have some form of mobile wagering that opens up a range of new markets.

Scores and results from individual games, the total number of strikes or spares thrown in a game or match, and the outcome of a single ball are only a few of the potential PBA bowling betting choices.

According to BonusSeeker, the PBA’s popularity due to its multi-year television contract with Fox Sports already places it in a stratosphere separate from the other ‘niche’ sports in which bowling is frequently classified.

The league is also broadcast on another major cable channel in the CBS Sports Network as part of the bowing coverage that carries selected PWBA Tour events and is under contract to broadcast the PBA Tour Finals until 2022.

Consumer interaction is also a major factor, with the association suggesting that adding bowling to the betting board would encourage a growing community of casual fans to connect with the sport in a way they would not have been able to before.

Ekster explained: “We are looking forward to how, over time, this can add to our fans’ engagement and enjoyment of this great sport. We think, if done properly and with an emphasis on assuring the integrity of the sport, it has the potential to add a lot of value for our fans.”

Consumer interaction is also a major factor, with the association suggesting that adding bowling to the betting board would encourage a growing community of casual fans to connect with the sport in a way they would not have been able to before.