Problem Gambling Awareness Campaign Raised By Spillemyndigheden


Danish gambling regulator Spillemyndigheden has launched a new campaign to raise awareness of their StopSpillet project launched earlier this year.

Spillemyndigheden has released a series of 30-second films as part of the new Pokerfjæs project that will be shown through national TV outlets, social media and streaming services.

The three movies explain the relationships, respectively, between three separate compulsive gamblers and their family and friends.

The series was described by Spillemyndigheden: “The films depict three persons (a family consisting of father, a mother and a young football player) in everyday situations, which on the surface look quite ordinary. However, all three persons are hiding a secret. They are compulsive gamblers but keep it a secret for their family and friends.”

“The purpose of spending resources on a nationwide campaign is first and foremost to increase the Danes’ awareness about StopSpillet,” says Birgitte Sand, director of the Danish Gambling Authority.

“We want to make the Danes aware that there is an impartial, confidential and free helpline for players, relatives and professionals. It is crucial that all Danes know that help is available if you – or someone you know – have ended up in an unfortunate situation due to gambling.”

The new campaign is expected to raise awareness of the StopSpillet helpline, which has received more than 700 calls since January.

The StopSpillet website will also include, in addition to the series of films, a chat feature that will offer gamblers the opportunity to write and talk with a therapist.

Linda Lomborg, Head of Department, responsible for the helpline, added: “Fortunately, many people are already calling and getting good help and advice, but Danes need to know where to call, even if you do not need to call now and then.”


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