This week, PrizePicks, an independently-owned DFS operator, revealed new updates to its golf offerings, as well as extensions into cricket and disc golf. According to the company, the move strengthens its position as a DFS provider with one of the most comprehensive sports coverage and options in North America.
PrizePicks is now the only DFS or betting operator offering “longest drive” forecasts, in addition to other tempting golf games like forecasting how many birdies a golfer will make or when they will stop, for PGA fans gearing up for this week’s Masters in Augusta. PrizePicks’ golf options have now been expanded to cover more than just choosing over/under on golfer strokes.
Perfect additions to portfolio
According to CEO Adam Wexler said: “Our golf members have an insatiable appetite for every aspect of the game and want to spread their plays on PrizePicks as broadly as possible, especially heading into the first major of the year. Similarly, sports like cricket and disc golf have passionate, educated fan bases, making them perfect additions to the PrizePicks portfolio.”
PrizePicks has referred to its clients as “Members” since its inception, borrowing a leaf from the traditional country club playbook. Similarly, the company has worked to develop best-in-class client service, dubbed “Member Relations,” and has been able to deliver real-time responses by prioritising consistency over quantity, as demonstrated by minimum entry sizes.
PrizePicks proposed entering the cricket league in 2020, and the idea gained momentum earlier this year when the founders of the Caribbean Premier League’s Barbados Tridents took part in PrizePicks’ strategic fundraise in January.
Launch planned with IPL
In its first season as owners, the Tridents leadership team led the club to the 2019 CPL championship title and plans to expand the sport’s base in the United States. PrizePicks will launch with the already competitive Indian Premier League (IPL), with plans to expand to other leagues in the coming future.
Trident Co-Owner Arvind Gopwani said: “We are excited to bring our expertise in cricket to life with PrizePicks. With over 30 million cricket fans in the USA for the second-most watched sport internationally, it was a natural fit.
First DFS/Cricket partnership in the US
“My hope is that cricket will help further the record-breaking success PrizePicks has had over the past eight months, and we’re proud this will be the first DFS/Cricket partnership in the US.”
Disc golf is widely regarded as the fastest-growing sport in America since the outbreak. Since it is dominated by top players like Paul McBeth and Brodie Smith, the sport is perfect for the PrizePicks style. PrizePicks participants will make bets on strokes, birdies, and finishing position, similar to golf.