PrizePicks, an independent Daily Fantasy Sports (DFS) provider, has confirmed its licence and extension into Alabama. It is the 31st jurisdiction to offer the DFS game, allowing PrizePicks to reach over 60 percent of the US population, including Top 10 markets such as Georgia, Florida, Texas, and California.
This contrasts sharply with the 25 percent of the US population and 15 states that have allowed and introduced online sports betting to date.
Only DFS op to provide DFS prop action on college players
PrizePicks is also the only DFS operator that provides DFS prop action on college players, which fans of the University of Alabama can appreciate this week as the SEC regular season and tournament winner Crimson Tide face Iona in the NCAA men’s basketball tournament.
New PrizePicks consumers will take advantage of a tempting first-time depositor bid of a 100 percent match for their first deposit.
Adam Wexler CEO said: “We consider our headquarters in Atlanta and our in-depth knowledge of the Southern United States to be part of our competitive advantage.
“Our brand is uniquely positioned to be a major player in the most populous region of the country as it moves towards full betting legalization in the coming years and expanding into Alabama is a big part of that.”
As a fantasy sports provider, the organisation will have play on both college football and college basketball, which are the Nos. 3 and 4 markets on PrizePicks, respectively. The success of these sports on PrizePicks matches seamlessly with the company’s regional reach and approach, as the South is home to dominant college conferences like the SEC and ACC.
The operator expects to apply for licences in Tennessee, Louisiana, and Mississippi in the coming year, since these are the only states in the country where it does not already have a presence. The Southern United States is home to 38 percent of the country’s population, or more than 120 million people. In contrast, the West, the next largest country, has a population of around 75 million people.
PrizePicks has also established alliances with a number of professional brands and athletes with roots in the South. The Atlanta Braves and Miami Marlins, as well as former Falcons quarterback Michael Vick and Braves legend Andruw Jones, and Atlanta’s newest esports franchise, Ghost Gaming, are among them.