PrincessBet, Tanzania’s leading online bookmaker, has enhanced its sportsbook platform and player interaction capabilities by using Pronet Gaming’s completely customizable end-to – end solution.
Operating in Tanzania since 2016, PrincessBet has been recognised as one of the most trusted and highly regarded bookmakers on the East African market, sanctioning the upgrade of UI / UX platform provisions to boost on-site customer interaction.
PrincessBet has unveiled a sleek new user interface in collaboration with Pronet to boost the player experience while accessing the sports betting, live wagering and virtual sports content portfolio.
Hakan Akdemir, CEO of PrincessBet, commented: “Partnering with Pronet Gaming has been transformational for our sportsbook platform and puts us in an even stronger position to cement our status in Tanzania as the go-to operator for online sports betting.
“The deployment process has been seamless from start to finish and marks an exciting time for our company as we look to accelerate growth on mobile and convert more and more players to the online experience.”
Going forward, after the operator has more than doubled its commercial pipeline in the past 12 months, Pronet will continue to extend its presence throughout all African regulated betting markets.
Pronet suggested that it is on track to fulfil its mandate to become the lead provider of igaming and sports betting platforms and systems for market incumbents to grow.
Bobby Longhurst, CCO of Pronet Gaming, stated: “This collaboration with PrincessBet is a prime example of how our on-the-ground expertise, speed and flexibility enables our partners to become frontrunners in their target markets.
“We’re looking forward to working closely with their team to deliver an industry-leading experience at this critical time for Africa’s online sector as mobile betting takes centre stage.”