After outlining the decision to migrate its roster of gambling brands to the Aspire Global business, Prime Gaming is deepening its partnership with online casino platform provider SkillOnNet.
After making the decision after a ten-year Aspire link-up, the operator says the option comes as it aims to “offer players a superior experience” and execute its aggressive growth plans.
As a result of the move, Prime Gaming says it is focusing on marketing and acquisition with a range of countries targeted by the new network in the short and long term.
Sarah Holbert at Prime Gaming explained: “Our migration to the SkillOnNet platform comes as we look to take the experience we offer players across all of our brands to the next level, and as we deploy our global expansion plans.
“To do this for our two very first released leading brands, we need a platform that is strong, stable and one who can deliver the highest player value in today’s challenging markets.
“When you look at the success enjoyed by our other casinos that already use SkillOnNet’s technology, we are confident that we have a platform partner that can help us achieve our goals for these two legendary brands as well.
“I would like to thank Aspire Global for powering our sites for the past ten years, allowing us to establish Prime Gaming as a leading online casino operator. But all good things must come to an end and we look forward to a successful future with SkillOnNet.”