Since the online casino content provider took his suite of slots live with Buzz Bingo, Pragmatic Play has strengthened its presence in the UK markets.
Under the terms of the agreement, the operator will sell the supplier’s full slots solution, headlining the latest additions to Buzz Bingo’s offering with titles such as Big Bass Bonanza and John Hunter and the Mayan Gods, as well as Wolf Gold.
Improvement of range of player interactions
In addition, Buzz Bingo customers will also have access to Improve, the range of player interaction solutions from Pragmatic Play, including its drops and wins awards, which were developed to maximize the retention rate across its portfolio of games.
Dave Evans, Buzz Bingo’s digital operations director, added: “We strive to have the very best games content for our customers at buzzbingo.com, so we are delighted to have signed this agreement with Pragmatic. I have always loved their games and I’m sure our players will too.”
In the UK controlled market, the deal marks more development for Pragmatic Play, following content deals in recent months with Betway, Genting and William Hill across various verticals.
Yossi Barzely, Pragmatic Play’s chief business development officer, added: “Buzz Bingo is a well-known brand throughout the UK market and we’re very pleased to partner with them.
“Our slot offering continues to grow in popularity as we add more diverse content, and we’re excited to grow this relationship.”
✨ Our UK expansion continues with Buzz Bingo. The operator now offers our entire slot collection, including recent releases Big Bass Bonanza and John Hunter and The Mayan Gods.— PragmaticPlay (@PragmaticPlay) January 29, 2021
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