As the online casino content provider launches its bingo suite with Annexio after the pair agreed to expand their distribution contract, Pragmatic Play has improved yet another partnership.
Pragmatic Play will sell its bingo solution to LottoGo, the flagship brand of Annexio, set to be delivered through the Fusion aggregation platform.
Headlined by the Bingo Blast title, which aims to provide on-the-go players as well as desktop users with an enhanced experience, the expanded agreement builds on the existing supply agreement of the slots portfolio of Pragmatic Play.
Eddie Barrett, head of gaming at Annexio said: “With an existing bingo base, we’re excited to be working with Pragmatic Play to grow, develop and evolve our offering. We are sure our players will love the new experience and take advantage of the USPs on the network.”
Pragmatic Play has also expanded its partnerships with Kindred Group and Videoslots this month alone after adding its live casino content suite to link-ups with both sides.
In addition, most recently, through a direct integration, the provider brought its slots and live casino products live with online casino operator Casumo, marking a shift to the previous arrangement with a third-party integration.
Of the latest partnership, Claire McDaid, vice president of bingo at Pragmatic Play, said: “Our proven bingo products continue to go from strength to strength and we’re delighted to take our offering live with Annexio.
“Branching out into new verticals has allowed us to expand our reach in new sectors and it’s very exciting to see the appetite existing partners have for our other product lines.”
? Our bingo products are now available with Annexio through Pariplay’s Fusion™ aggregation platform. The operator’s flagship brand, LottoGo, will offer Bingo Blast to its players, together with other game variants.
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— PragmaticPlay (@PragmaticPlay) December 15, 2020