Pragmatic Play Strengthens LatAm Position With Partnership

Pragmatic Play, a leading provider of casino content, has strengthened its position in Latin America by forming a new relationship with Estelarbet, a local provider.

Customers on the South American platform will now have access to Pragmatic Play’s entire slot portfolio, including popular titles like Juicy Fruits, Wolf Gold, and Great Rhino Deluxe. Following the initial integration, new games such as Live Casino and Virtual Sports will be included.

LatAm expansion

Pragmatic Play has already grown its South American presence with an AgClub7 agreement and with this latest deal, extends their global presence especially its footprint in Latin America. The company recently inked a deal with Colombia’s BetPlay to unleash its entire slot catalogue on the famous platform. In addition, it has reached an agreement with Grupo Cordialito in Venezuela to launch its entire portfolio on the website.

Yossi Barzely, Pragmatic Play’s Chief Business Development Officer, commented on the recent partnership in South America: “We’re very happy to be taking multiple products live with Estelarbet, which has an exciting presence in LatAm.

“Our offering continues to grow, and we’ve made impressive inroads into the continent so far, and we’re eager to maintain our current trajectory.”

Sebastian Salazar, CMO at Estelarbet, claims that his organisation has a big benefit of being able to take three Pragmatic verticals and roll them out to customers. They are overjoyed to announce the new arrangement and anticipate a long working partnership with the company.