Pragmatic Play Strengthens BetVictor Partnership With Bingo Launch

Pragmatic Play has strengthened its partnership with online gaming operator BetVictor, with the launch of the group’s bingo games.

Customers of BetVictor now have access to the igaming content provider’s array of games, including Bingo Blast and the forthcoming Reels Room, after a brief integration period.

Turlough Lally, BetVictor’s director of e-gaming, said: “Pragmatic Play’s bingo offering has impressed us from the outset and we’re very pleased to be able to present it to our customers. We look forward to this being another positive step in our fruitful collaboration.”

BetVictor claims it has been able to quickly obtain an additional vertical from Pragmatic Play thanks to the supplier’s single API connectivity, boosting the two companies’ professional partnership.

The bingo deal was signed in March of this year, and it expands on a partnership established last year, which saw the supplier hired for its live casino and slot-based content portfolios.

Agreed commercial expansion

Pragmatic Play’s vice president of commercial strategy and operations, Bhotesh Maheshwari, said: “It’s fantastic to see our bingo solution live with BetVictor so quickly after we agreed our commercial expansion, which is testament to the capabilities of our single API integration.

“Our multi-product approach allows us to enjoy deeper partnerships with brands all over the world and we can’t wait to see how BetVictor players enjoy our bingo solution.”

Pragmatic Play launched its dedicated live casino environment for the Kindred Group’s Unibet brand earlier this month, which the business hailed as “yet another landmark moment.”

Customers of the online casino and sports betting site now have access to a variety of live gaming tables, including blackjack and roulette, in a custom-designed environment that incorporates the operator’s branding and design.

This came after the company transferred its entire portfolio of live casino goods to the GGPoker igaming organisation, with additional vertical relationships struck with White Hat Gaming, Novibet, Mansion’s M88, online casino and sports betting provider Betway, and others.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.