Pragmatic Play Signs Content Distribution Agreement With Betway

With a content distribution deal rolled out with online gaming operator Betway, online casino content provider Pragmatic Play has continued to make more strides in its hectic December schedule.

As a result of the agreement, the entire slot catalogue of the provider, including recent launches such as Cowboys Gold and Christmas Carol Megaways, as well as Wolf Gold and the John Hunter collection, can now be accessed by players using the online casino and sportsbook.

In addition, the developer will also equip Betway with Enhance, its suite of gamification tools designed to improve player interaction and drive client retention.

Paul Adkins, Betway’s marketing and operations director, said: “As well as proving popular with a variety of different audiences, Pragmatic Play’s immersive slots have won deserved plaudits from across our industry, so we are thrilled to have partnered with such a dynamic supplier.

“We look forward to cultivating a fruitful relationship with the provider and cannot wait to introduce its games to our customers, with whom they will undoubtedly be a hit.”

Further to a link-up with Pronet Gaming and bingo launch with Annexio, as well as enhanced partnerships with Kindred Group and Videoslots after adding its live casino content suite, this becomes the latest in a hot streak of content deals for Pragmatic Play.

In addition, the supplier also took its slots and live casino goods live with Casumo through a direct integration, reflecting a transition via a third party integration to the previous arrangement.

Yossi Barzely, Realistic Play’s chief business development officer, added: “Betway has a proven track-record of providing world class entertainment experiences to an extensive customer base, so it’s fantastic to have such a widely renowned operator on board.

“We feel confident that our enthralling slot collection, which caters to the full range of experience levels, will prove a hit with its players in the period to come.”