Pragmatic Play, a gaming content provider, has named Victor Arias as its new Vice President of its Latin America market, as the company seeks to develop itself in the region.
The position of Arias will concentrate on broadening the presence and growth of the firm within Latin America’s controlled territories through a specific business development strategy.
He enters the company with a long experience in the igaming industry , having worked in his 20-year career with both B2C and B2B companies across the globe, with a keen emphasis on development in regulated Latin American jurisdictions.
Arias will also lead the company ‘s new Latin American centre located in Argentina, collaborating with a team of three executives to attain the supplier ‘s global goals.
Pragmatic Play’s Chief Commercial Officer Melissa Summerfield said: “We are thrilled to have Victor join us, and look forward to his impressive industry experience benefiting our growing team in Latin America.
“Expanding our presence in Latin America has been a key target for us, so adding Victor is an exciting step for us.”
Commenting on his new position Arias said: “I’m delighted to join Pragmatic Play which has a strong reputation as one of the leading multi-product providers in the industry. The team has a hugely exciting ambition for growth in LatAm, and I look forward to heading the hub as we look to embark on this next step for the company.”
👏🏻 We just opened a hub in Argentina, and we’re pleased to welcome Victor Arias as our new VP of LatAm. This is yet another strategical step in expanding our presence in regulated markets across the globe.
— PragmaticPlay (@PragmaticPlay) June 16, 2020