Pragmatic Play Launch Dedicated Studio Live With Unibet

Pragmatic Play has hailed the launch of its dedicated live casino environment for the Kindred Group’s Unibet brand as “yet another landmark moment.”

Customers of the online casino and sports betting site will be able to access a variety of live gaming tables, including blackjack and roulette, in a customised environment including the operator’s branding and design.

Pragmatic Play’s complete live casino assortment is aired from a custom-designed studio in Bucharest, Romania’s capital.

Amazing gaming products built to high standards

Kindred’s head of casino and gaming, David Robertson, said: “Pragmatic Play’s live casino portfolio provides amazing gaming products built to the highest standards, and we’re very pleased to be able to offer them all to our Unibet customers through a dedicated studio which has been tailored to our needs.

“It is a real statement of the closeness of our relationship, and we can’t wait to see how our players enjoy the dedicated environment.”

The final integration, according to Pragmatic Play, is “yet another milestone,” with the Kindred company becoming the latest in a long line of live casino partnerships.

Earlier this year, Pragmatic Play announced ‘milestone’ GGPoker merger, moving its whole live casino product suite on to the igaming platform, with additional vertical relationships struck with White Hat Gaming, Novibet, Mansion’s M88, online casino and sports betting provider Betway, and others.

Yossi Barzely, Pragmatic Play’s chief business development officer, stated of the new live casino partnership: “Yet another landmark moment occurs for Pragmatic Play as we take a dedicated studio live with Unibet.

“Dedicated environments ensure that players would have an incredibly bespoke gaming experience as they enjoy some of the most engaging Live Casino games in the industry, and we’re extremely proud of hitting this milestone.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.