Pragmatic Play, a content supplier, has launched its bingo game in Romania in collaboration with Princess Casino.
Crowd Entertainment will supply Princess Casino’s gamers with Pragmatic Play’s entire bingo portfolio, including Bingo Blast, under the conditions of the deal.
Crowd Entertainment’s CRM marketing manager, Daniela Asaftei, said: “Bingo is a strong vertical, which perfectly blends with the casino background and brings an extra layer of entertainment to our players.
“Our goal is to bring the best experience to the casino players in Romania, so we have expanded our relationship with Pragmatic Play to include Bingo in Princess Casino’s offering. After a highly productive collaboration with Pragmatic Play and their slots and live games, we are glad to present another top product to our players.”
‘Yet another important step’
Pragmatic Play’s growing multi-product offering has been hailed as “yet another important step,” with its concentration on regulated markets ensuring that players can enjoy the “highest quality games” spanning slots, live casino, bingo, and virtual sports.
Claire McDaid, Pragmatic Play’s vice president of bingo operations, added: “We’re delighted to launch our bingo product in another new territory as well as further enhancing our partnership with Crowd Entertainment.
“With the results we’re already seeing on our slots and casino games with the Princess Casino brand, I have no doubt that the team there will make bingo equally as successful, offering the Romanian players a best-in-class experience.”
Pragmatic Play’s latest agreement follows the company’s “strategic partnership” with online casino and sports betting operator Coolbet, which will provide its clients access to a number of titles from the content provider’s library, including the recently launched Lucky, Grace & Charm.