Pragmatic Play Lauds Landmark Partnership With Kindred

Pragmatic Play has announced a “major deal” with online gaming operator Kindred Company, hailing it as “yet another landmark” partnership.

The operator’s flagship Unibet brand will get its own dedicated live casino environment, as part of the provider’s stated goal of becoming the market’s leading multi-product provider.

Unibet customers

Pragmatic Play will create a live studio with a number of live gaming tables, such as Blackjack and Roulette, that will be exclusive to Unibet customers and will feature customised branding and design.

Pragmatic Play’s entire live casino selection of games is broadcast from a custom-designed studio in Bucharest, incorporating the latest in 4k video technology and sound systems.

Unforgettable experience

David Robertson, head of casino at Kindred said: “Our aim to provide entertainment, fine-tuned for an unforgettable experience is going to be made that much easier with the partnership with Pragmatic Play.

“The bespoke product we’ll be able to broadcast will allow us to engage with our customers in exactly the manner the market requires, which is essential for us.”

Pragmatic Play’s most recent product launches include Mega Wheel, the company’s first game show, as well as Blackjack and Roulette Azure, which complement the company’s live dealer offerings. Mega Roulette, a second game show, premiered on February 24.

Truly significant deal

Pragmatic Play’s chief business development officer, Yossi Barzely, said: “This is a truly significant deal for us to have signed. The impact of having one of our fully customised live casino environments broadcast to the world via an operator such as Unibet cannot be understated. The deal is just the reward that the hard work of our teams deserves, and we can’t wait to get started.”

Pragmatic Play and Manson Group signed an agreement last month to create a dedicated live casino environment for the operator’s M88 brand.

The firm was tasked with designing an eight-table live studio, including seven Baccarat tables and one Roulette table, all of which would be exclusive to M88 customers and feature customised branding, features, and details.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.