Pragmatic Play Form Live Casino Partnership With Novibet

Pragmatic Play has formed a partnership with Novibet that will see its live casino offering debut in a number of controlled markets, including Greece and the United Kingdom.

The igaming and sports betting company, which claims to be working to broaden consumers’ gaming preferences even further, is the latest in a long line of live casino partnerships for the provider, which claims to have seen ‘significant growth’ in the market.

Leading multi-product provider

Fotini Matthaiou, casino manager at Novibet said: “Pragmatic Play has a well-deserved reputation as a leading multi-product provider and we’re very enthusiastic to realise this partnership.

“Its thrilling live casino games open up new avenues for our players to enjoy their igaming experiences and we’re eagerly awaiting a strong future relationship together.”

Customers of Novibet will now have access to the online casino service provider’s live casino content, including Blackjack Azure, Mega Roulette, and Mega Wheel items, which add massive multipliers to each spin for increased win potential.

Pragmatic Play’s vice president of business planning and activities, Bhotesh Maheshwari, added: “Our live casino offering continues to grow in popularity, and we’re delighted to take our games live across Novibet’s brands in regulated markets. 

“We’ve experienced significant growth in this vertical and are delighted to welcome Novibet into the fold as a valued partner.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.