Pragmatic Play Enters Distribution Agreement With GrooveGaming

Pragmatic Play, the online casino content provider, has entered into a distribution agreement that will include its slots and live casino verticals through GrooveGaming.

The agreement includes titles such as Emerald King and Wild Walker, as well as a number of live casino games, including Baccarat, Blackjack and various language variations of Roulette, such as The Dog House Megaways and new releases.

In addition to its variety of live casino and bingo items, Pragmatic Play currently delivers up to five new slot titles a month through its multi-vertical offering.

Lena Yasir, Pragmatic Play’s vice president, commented: “We never stop looking for premium partners who can put our various casino verticals in front of a wider audience, and GrooveGaming are capable of doing that. GrooveGaming’s end users will find some of the best slots and live casino titles available through the platform and we’re eager to see how they perform.”

There are currently more than 5,000 casino games on the GrooveGaming website, as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, which operators can access in an effort to drive player interaction and revenue.

At GrooveGaming, Yahale Meltzer, COO, said: “Bringing in yet another content provider as successful as Pragmatic Play is testament to the quality of our casino offering, and this relationship will allow us to better service our partners with bespoke content for their specific needs.

“Live casino has seen significant success in recent months as players have tended to stay at home, so we expect this to be a major sell-in to our partners, while the quality of Pragmatic’s slots and table games goes without saying.”

This becomes the second partnership of the week with Pragmatic Play, after previously announcing a deal with Genesis Global to supply the operator with its entire slot game portfolio.

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.