Pragmatic Play has announced the completion of its dedicated live casino offering under Mansion’s M88 brand, just seven weeks after the agreement was first reached.
According to the igaming service provider, the fast turnaround is a result of its unified API integration and commitment to “creating immersive, engaging experiences for its customers globally.”
Pragmatic Play’s chief business development officer, Yossi Barzely, said: “We make no secret of our desire to offer premium products to our customer base and it’s fantastic to see the popularity of the dedicated studio offering.
“Creating bespoke content for our partners will allow us to reach new heights, while strengthening bonds along the way.”
Adding: “Signing this deal was a real statement of intent for us, and we’re delighted that we’ve been able to bring our products live so quickly with M88.
“The launch of this dedicated studio marks a proud moment for Pragmatic Play in its journey to become the leading igaming content provider, and we look forward to growing further with M88.”
Specifically built configured studio
Customers of M88 will now access Pragmatic Play’s Baccarat, Speed Baccarat, and Roulette goods, which are customised for success on every computer, be it laptop, phone, or smartphone, and are transmitted from a specifically built, configured studio to fit M88’s needs.
Mansion Asia’s creative director, Carlos Lopez, added: “Our players are already as enthusiastic as us about Pragmatic Play’s live casino offering being delivered from a dedicated studio, and we’re thrilled at the swift turnaround.
“It’s always very fulfilling working with companies with similar goals to ours, and we’re excited about what the future holds for our partnership.”
Pragmatic Play has entered a similar commercial relationship with Kindred Group’s Unibet brand in recent weeks, as it aims to dramatically broaden its presence in the live casino space.