Following the launch of its slots suite with Broadway Gaming, online casino service provider Pragmatic Play has expanded its continuing partnership with the operator.
In October 2020, the supplier announced a “landmark” distribution contract with the company to launch its bingo product suite, which includes sites like Butlers Bingo, Glossy Bingo, and Rosy Bingo.
Pragmatic Play was designated the primary distributor across Broadway’s entire player network, giving players access to regular jackpots and incentives, as well as a variety of variations including 90, 80, 75, 50, and 30-ball bingo, as well as the supplier’s Bingo Blast.
Broadway Gaming will also be able to sell the full Pragmatic Play slot game suite to consumers through its streaming bingo offerings.
Extending product range to include slots
David Butler, CEO at Broadway Gaming said: “We’ve already got a strong working relationship with Pragmatic Play after taking the supplier’s successful bingo offering, and it made sense for us to extend our product range to include slots.
“Taking such well-regarded content across our brands is important for us, and we can’t wait to see how our players react.”
Broadway Gaming’s brands will also include Pragmatic Play mini-games in their website lobbies to increase cross-sell opportunities. Wolf Gold, Big Bass Bonanza, and Chilli Heat, as well as newer releases like Pyramid King, are among the games that players will soon see on the operator’s labels.
Pragmatic Play Enhance
Aside from slots, the operator will have access to Pragmatic Play Enhance, which includes the supplier’s drops and wins promotional tool, as well as the Pragmatic Replay function.
Pragmatic Play’s VP of commercial strategy and operations, Bhotesh Maheshwari, added: “Our bingo range is already live with Broadway Gaming and we’re delighted to take this agreement further, now including our slots portfolio as well.
“This deal is yet another example of our multi-product approach bearing fruit and we look forward to enjoying a long and prosperous relationship together.”