Pragmatic Expands Reach After Launching Slots With Luckia

Pragmatic Play has expanded its reach across a number of territories after launching its slot games with Luckia, a sports betting and online casino operator.

Luckia now has access to Pragmatic Play’s context suite, which includes the John Hunter series, Gates of Olympus, and The Dog House, as well as Wolf Gold, thanks to the agreement.

Luckia has brands in Colombia, where Pragmatic Play will launch in the coming months, and has a presence in both online and land-based operations in the Spanish, Portuguese, and Italian markets.

Eloy Fernandez Martinez, head of product at Luckia said: “Being able to include Pragmatic Play’s portfolio of slots is great news for us and our players.

“It augments our already class-leading product provision in Spain and offers a superb level of quality and diversity for our brand.”

Continued expansion

The relationship signals the supplier’s continued global expansion, which has seen it secure many deals in recent months across its entire content portfolio, which includes slots, live dealer, bingo, and virtual sports.

Pragmatic Play’s vice president of commercial strategy and operations, Bhotesh Maheshwari, said: “Luckia’s established premier position in the Spanish industry makes this agreement particularly noteworthy. It’s a huge boost to our profile in the country and represents just the kind of exposure we’re looking for with Spanish players.

“It’s reach doesn’t end in Spain though – we’re looking forward to working with the Luckia team in the other global markets it operates in too.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.