Pragmatic Expands LatAm Presence Signing With Lotba

Pragmatic Play’s footprint in Latin America continues to grow. This time, the provider has chosen to expand its presence in Argentina by signing up with Lotba.

The live casino company will now be an official provider for brands trading in Buenos Aires and beyond as a result of this latest move.

More details on the plan

Pragmatic Play is ready to begin the registration process with the LOTBA, Argentina’s regulatory board in Buenos Aires. The firm will seek approval to offer its diverse gaming portfolio in the local market as part of its growth efforts. Pragmatic would be able to achieve more popularity by including games like live poker, table games, scratch cards, and simulated sports.

The Buenos Aires authority’s certification will be yet another mark of respect for Pragmatic, which has already created a global footprint. The brand has received approvals from the MGA, UKGC, and ONJN in addition to the LatAm business.

Official Proclamation

Victor Arias, Pragmatic Play’s VP of Latin America, commented on the recent growth possibility: “Getting our LOTBA registration is vital for our growth in Argentina so we’re delighted to be able to offer our multi-product content to Argentinian operators, targeting the City of Buenos Aires region.”

Victor is also looking forward to further expansion in the LatAm region, which is one of the fastest-growing in the industry. As a note, Pragmatic has already signed agreements to distribute games in Peru and Colombia with Betplay and Solbet.

Pragmatic Play is making steady strides in the game industry. Mega Roulette, the brand’s first live casino product, was only released recently. After an exclusive distribution time in Latin America, the title is now available worldwide.

The creator of original content is also committed to expanding its executive staff by hiring new people. Bhotesh Maheshwari, who previously worked with William Hill and Betfair, has been hired as the brand’s new VP of Strategy and Operations.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.