Pragmatic Expands Codere Partnership For Colombian And Spanish Entry

Pragmatic Play has expanded its partnership with Codere in an agreement that will see the igaming content provider join the operator in Colombia and Spain.

The agreement strengthens the two companies’ existing connection, which now sees the supplier providing games to Codere’s Mexican consumers.

Codere’s casino product manager, Sarit Adania, said: “Pragmatic Play’s slot offering is already enjoyed by our players in Mexico and we’re thrilled to take their content live in two further major markets.

“It is an important step for us as our partnership grows and we look forward to bringing amazing gaming experiences to our Spanish and Mexican customers.”

Following the completion of a direct integration, gamers in Spain and Colombia will have access to Pragmatic Play’s entire slot portfolio, including Wolf Gold, Sweet Bonanza, and the recently released Fruit Party 2.

Expansion of footprint in regulated markets

Pragmatic Play’s commercial expansion continues with this cooperation, as the multi-product supplier continues to expand its footprint in regulated markets around the world.

Codere joins a long list of other distribution agreements signed by the company, including Rahisibet, 32Red, Princess Casino, Coolbet, and Luckia.

Bhotesh Maheshwari, VP of commercial strategy and operations at Pragmatic Play said: “Our relationship with Codere has been strong in Mexico and we’re delighted to expand this further into the key regulated markets of Spain and Colombia.

“Our products have been very well received by Codere customers and we look forward to enjoying this growing partnership.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.