Pragmatic Play, a software provider, has confirmed that it will add localised content to its live casino portfolio after announcing the forthcoming launch of language-specific roulettes.
The roulette tables, already in the supplier’s English-speaking catalogue of titles, will be made available in Italian, German and Russian, scheduled to officially launch for all Pragmatic Play operator partners on 11 February.
Every roulette will have its own dedicated setting, influenced by the culture of the countries it serves and the dealers will speak the player’s language, a feature that is expected to contribute significantly to the atmosphere and level of engagement.
Besides this, the tables allocation aims to further improve the role of the organisation as a multi-product supplier. Over the past year, the manufacturer has extended its network and game portfolio, offering localised and diverse content in different languages, currencies and jurisdictions.
Lana Bleichyk, Pragmatic Play’s Live casino operations manager commented: “The announcement of our language-dedicated live casino roulettes is something I am very excited for, as it gives Pragmatic Play fans an even more immersive live casino experience.
“We are consistently looking at ways to improve and enhance our live casino portfolio to make it the best in the market and one of the routes we have found is by offering a localised solution that stands out in a number of regulated territories.”
The announcement follows from Pragmatic’s new contract that saw it sign a five-year agreement with Endemol Shine Gaming that saw it offer online poker, live casino, instant winning scratch cards and virtual sports rights to the Peaky Blinders.
The contract, which includes the rights to the United Kingdom and the United States, will also see the introduction of a first merchandise featuring the characters from the hit series, with an anticipated launch date set for May 2020.
Melissa Summerfield, chief commercial officer at Pragmatic Play, added: “Bringing forward a title like Peaky Blinders will definitely appeal to our customers and beyond, considering the tremendous success that the series gained since its launch. Peaky Blinders branded products will be yet another successful addition to our ever-expanding portfolio, and we trust that it will live up to the expectations.”
🙌 Two weeks left until the official launch of our language-dedicated roulettes!
🆕 Players will soon be able to enjoy the true localised experience with Roulette Germany, Roulette Russia and Roulette Italy.
⏱ Sit tight for 11th February!
— PragmaticPlay (@PragmaticPlay) January 27, 2020