The Portland Timbers and Luckii have announced the terms of a multi-year partnership agreement that designates Luckii as the team’s “Official Online Gaming Partner,” according to the Oregon Racing Commission.
Collaborations on in-game and on-field sponsorships, online promotions, charitable activities, and IP rights, including a soon-to-be-released Timbers-themed game, are all part of the package.
Official online gaming partner
Mike Golub, the Portland Timbers’ president of business said: “We are thrilled to welcome Luckii as our official online gaming partner.
“Since their launch in Oregon, we’ve discussed creative ways to introduce Luckii to our fans and are excited about this new multi-year partnership.”
Fans returning to Providence Park this season will see Luckii ads on the field and around the stadium, as well as regional network integration for home and away games on Fox 12 Oregon and Root Sports, according to the terms of the agreement.
Timbers fans will also have access to a range of integrated promotions on Luckii.com, including franchise-specific prizes and promoted activities.
Bill Yucatonis, president of Luckii said: “We are excited about this ground-breaking partnership with the Timbers. The Timbers are an iconic brand in Oregon and a franchise with deep roots in the community, along with a dedicated and passionate fan base we are excited to connect with.
“As we move forward with plans to expand to other states, this partnership has shown us the value of engaging with Major League Soccer fan bases across the country.”
Luckii also stated that it hired Watson Creative, a Portland-based creative studio led by former Nike creative director Matt Watson, to execute this engagement.
“Matt and his team are the best in the business and we’re excited to be live in Providence Park and on Timbers.com this season,” Yucatonis noted.