Sportsbook operator PointsBet USA together with the National Basketball Association (NBA) have announced details of a new multi-year agreement that makes the former a basketball league’s Authorised Sports Betting operator. The partnership is the first of PointsBet’s with a US professional sports league.
Under the terms of the deal, the bookmaker must incorporate the first-ever Win Probability Metric across some NBA networks including on social media outlets NBA.com and NBA. The latest metric will give fans real-time insight into predicted results, using the same data and statistics that drive their sportsbook.
PointsBet will also have access to official NBA betting data and league marks via its digital betting platforms.
PointsBet CEO Johnny Aitken said: “As a tech company at heart, the PointsBet team is excited to work with a league as savvy and forward-thinking as the NBA. We’re certainly aligned in looking to present fans with the best experience possible, and we look forward to enhancing the sports betting aspect via the Win Probability Metric.”
Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA, commented: “We are thrilled to partner with PointsBet on its first US sports league betting partnership, as they continue to grow their business throughout the US. PointsBet has a unique offering in the marketplace and we are excited to find new ways to engage with fans together.”
The two companies will also work together on best-in-class activities to preserve NBA games’ integrity.