PointsBet Arizona LLC has announced that it will work with Cliff Castle Casino Hotel, a subordinate economic entity of the federally recognised Yavapai-Apache Nation, in the recently established Arizona sports wagering market.
The firm will negotiate directly with the Yavapai-Apache Nation to get a licence to operate online sports wagering in Arizona under the terms of the agreement. It will be the 16th state in which it has acquired a licenced path to market access once it is completed.
According to PointsBet, this strategic alliance allows it to immediately offer its premier online sports betting product, bringing its own technology, modernised and premium brand philosophy, experienced trading procedures, and responsible growth marketing techniques to Arizona.
CEO of PointsBet USA, Johnny Aitken, explained: “PointsBet and our partners at Cliff Castle are proud to begin the process toward offering our differentiated sports betting product and world-class technology to fans all over Arizona.
“We welcome the opportunity to quickly and responsibly introduce prospective sports bettors to the customer-focused, market-leading PointsBet experience, where our proprietary technology platform, unrivalled speed, ease of use, and deep slate of the most betting options in the world will disrupt the market for the better.”
Cliff Castle Casino General Manager Aaron Moss stated: “Cliff Castle Casino Hotel and PointsBet are excited to partner and initiate our process of offering event wagering in the state of Arizona.
“PointsBet’s experience and reputation has made them a perfect fit in pursuit of an event wagering license. This partnership allows for Cliff Castle to work alongside PointsBet’s truly first-class brand and product, which we are thrilled to ultimately help make available to the Arizona market.”
As NBC Sports’ official and exclusive sports betting partner, PointsBet will promote its brand across the media giant’s premium television and digital assets.
Multiplatform media and marketing opportunities
NBC Sports will provide the company with year-round multiplatform media and marketing opportunities across its portfolio of events, as well as exclusive multiplatform gameday integrations across NBC Sports Regional Networks, as part of the arrangement.
Telemundo Deportes and Telemundo broadcast stations will carry PointsBet’s complete Spanish-language capability to Hispanic sports fans.