In West Virginia, PointsBet has started online and mobile sports betting, with the operator promising to introduce its unique online casino offering soon.
Following successful launches in New Jersey, Iowa, Indiana, Illinois, Colorado, and Michigan, PointsBet’s sports betting product is now available in seven states.
PointsBet will use NBC Sports’ television and digital assets to promote the PointsBet brand as the company’s official, exclusive sports betting partner.
NBC Sports will provide PointsBet with year-round multiplatform media and marketing opportunities across its portfolio of events, including unique multiplatform gameday integrations across NBC Sports Regional Networks, as part of the deal.
Telemundo Deportes and Telemundo broadcast stations will deliver the group’s entire Spanish-language capability to Hispanic sports fans.
Johnny Aitken, PointsBet USA CEO said: “Launching in West Virginia is a special moment for PointsBet and presents another tremendous opportunity we are excited to attack.
“As always, PointsBet will provide this passionate, sports-loving community with the fastest and most reliable online sports betting product across every customer touchpoint.
“We are thrilled to now introduce West Virginian sports bettors to PointsBet’s competitive advantages in owning our technology end-to-end, such as our unrivaled speed and ease of use as well as the deepest slate of betting options in the world for every NFL, NBA, MLB, NHL, WNBA, and PGA Tour contest.”