A new alliance with the Indianapolis Colts has been revealed by PointsBet in which the NFL side has provided the sportsbook operator a range of sponsorship possibilities and brand exposure through different digital properties.
In addition, PointsBet was named as the Indianapolis Colts’ official sportsbook partner, which allows the operator full use of the IP, marks and logos of the team.
Johnny Aitken, PointsBet USA CEO said: “PointsBet is thrilled to partner with the Colts, aligning with this great organization and its hugely passionate fanbase.
“PointsBet is the only sportsbook to have partnerships in place with both the Pacers and now the Colts, and we’re extremely proud of that.
“Indiana is a fantastic sports state and one that we’ve prioritized – we look forward to continuing to serve Indiana sports bettors this season, now alongside great partners in the Indianapolis Colts, on a personalized platform with unrivaled speed and ease of use.”
One of the sponsorship opportunities offered to the online sportsbook is to become the Official Colts Podcast’s presenting partner, with the series pushed through the different digital channels of the NFL team.
In addition, during the Colts Roundtable Live radio show, PointsBet gained access to mobile app push updates for the Colts’ regular season games before kickoff, along with access to various social media properties, promotional opportunities and spots.
In order to communicate with Indiana sports fans, Pointsbet is aiming to deliver the best price on the market for all Indianapolis Colts games this season across all the pregame, spread line and moneyline bet categories, according to the report. Moreover, through its ‘Crowd Booster’ marketing, the firm has already partnered with the Indianapolis Colts.
The Indiana Colts posted an impressive victory against the Minnesota Vikings with all eyes now on the team’s clash against the New York Jets on Sunday after an opening day loss to the Jacksonville Jaguars.