In a multi-year deal, PointsBet was named as the ‘Official Gaming Partner’ of the Detroit Red Wings and the home of the Little Caesars Arena franchise.
Enhanced fan experience
The collaboration, aimed at enhancing fan experience and game-day enthusiasm, involves the rebranding of Sports & Social Detroit at the PointsBet Sports Bar arena.
The facility will deliver a full-service food & beverage menu, high-definition televisions, live betting odds, special guests, exclusive programming, VIP access and gaming promotions and is scheduled to be operational in 2021.
PointsBet Sports Bar
Chris Granger, group president of sports and entertainment at Ilitch Holdings said: “Our fans will enjoy the lively atmosphere of the PointsBet Sports Bar and the energy this partnership will bring to the game-day experience in and around Little Caesars Arena.
“We are proud to deepen our relationship with PointsBet and we look forward to creating dynamic experiences for our fans.”
In addition, the partnership also includes television broadcast-visible interactive signage just within the blue lines, as well as LED PointsBet signage and branding during Red Wings home games throughout the Little Caesars Arena.
PointsBet will also have a supported presence on the digital networks and radio network of the Red Wings, as well as being incorporated into the mobile app of The District Detroit and frequently featured on The Word on Woodward, a live streaming show that airs on the Red Wings and Tigers channels twice weekly. Last July, the party was named the Detroit Tigers’ official gaming partner.
Red Wings and Tigers
Johnny Aitken, CEO of PointsBet USA said: “We are thrilled to extend our relationship with the Ilitch organisation and announce this partnership with the Detroit Red Wings, a very proud and storied NHL franchise with an extremely passionate fanbase.
“We now have the unique opportunity to work closely across both the Red Wings and Tigers, and we look forward to leveraging our competitive advantage of owning our technology environment from end to end to implement engaging product innovation and personalised offerings to complement our app’s market-leading speed.
“PointsBet offers the most betting options in the world on NHL and MLB games via our unique PointsBetting product, and we are excited to unveil a deep and differentiated betting option into the great state of Michigan.”