PointsBet has entered into an exclusive primary skin agreement that, after entering into a relationship with Kansas Crossing Casino and Hotel, sees the company gain sports betting market access to the Sunflower State.
PointsBet is to provide retail and online sports wagering in the state under the terms of the link-up, based upon obtaining the necessary regulatory licences.
In addition, both parties will also work in tandem to create a multi-faceted sports entertainment facility, including a sports bar, multi-screen video and odds display wall, new casino gaming opportunities, and on-site viewing parties for a number of major global sports events.
Johnny Aitken, PointsBet USA’s chief executive officer, said of the firm’s latest link-up:
“PointsBet is proud to partner with Kansas Crossing and gain the opportunity to provide the state with a top-notch retail and online sportsbook.
“The team behind Kansas Crossing represents one of the best in US gaming, and we look forward to many years of great success working together and introducing new clients to a truly innovative, customer-first experience from start-to-finish.”
PointsBet stresses that it will bring its proprietary technology, business practises, and marketing growth strategy to the “eager” sports betting industry in Kansas.
“Kansas Crossing is excited to join forces with PointsBet to develop a world-class retail sportsbook at the casino and launch online sports wagering in Kansas,” commented Doug Fisher, vice president and general manager of Kansas Crossing Casino and Hotel.
“We are certainly aligned in our efforts to provide the great citizens of the Sunflower State with the premium product they deserve, and we look forward to doing so with the PointsBet team.”
Kansas Crossing operates the Kansas Crossing Casino and Spa, situated in the middle of the ‘ Four States ‘ district of southeastern Kansas, just a short distance from the respective Oklahoma Missouri and Arkansas borders.