PointsBet has become the first US sports betting operator to embrace streaming thanks to an extension of its sportsbook content relationship with Genius Sports Group, through its Betgenius business.
The new agreement sees the inclusion of thousands of live streams across a wide spectrum of sports and geographies, along with official data-powered in-game pricing for every fixture.
Local players in New Jersey, Iowa, Indiana , Illinois, Michigan and Colorado will watch the live streams exclusively as they wager via the PointsBet app and website.
Streaming mainly provides content played at off-peak times which will allow PointsBet to drive handle which retention around-the-clock, even when the major leagues are out of action.
Betgenius will continue to offer completely adjustable in-game pricing for an array of sports and competitions as a long-term affiliate of PointsBet.
Together, the data and streaming services provided by Genius Sports Group will allow PointsBet to have access to high-quality official data and streaming services for its customers.
Ron Shell, PointsBet USA VP Customer & Insights, said:
“The average US sports bettor currently shows almost a perfect 50/50 split of placing bets prior to the start of competition versus placing bets in-play.
“Industry experts and the PointsBet team agree that wagering will trend more and more toward in-play as the US market matures – a natural shift given the consistent overlap of US sporting events, as well as the structure of US sports allowing for micro markets like the next ‘at bat’ in baseball or the ‘next drive’ in football.”
He added: “While this partnership with Betgenius is just the tip of the iceberg for PointsBet in terms of streaming, it is an important first step toward strengthening our foundation for success as the popularity of in-play wagering increases.”
Bill Anderson, US SVP at Genius Sports Group, the Betgenius parent company said: “We’re thrilled to launch streaming with our first US customer. Offering a unique and differentiated betting experience has allowed PointsBet to grow impressively in the US over the last two years. With competition fierce, standing out in the market is more important now than ever, and our Streaming service provides an exciting and powerful way to do that.”