LaLiga North America has joined forces with multinational sportsbook operator PointsBet to bring the well-known soccer league, its globally recognised clubs and players and world-renowned Spanish passion closer to fanatics in the US during the current and next season.
La Liga has said: “As the ‘Official Betting Partner of LaLiga North America,’ PointsBet will be able to utilise LaLiga’s distinguished IP, experience its brand value, and access its highly-engaged and rapidly expanding audience. The companies will also work together on best-in-class practices to protect the integrity of LaLiga games.
With Spanish and English capabilities, fans will experience seamless integration without interruption and not be hindered by language constraints.”
Part of the agreement provides exclusive, multilingual content that will be distributed throughout LaLiga North America’s programming slate with the production of the “PointsBet Prediction of the Week.” Talented talent like Luis Garcia, Jimmy Conrad, and Chelsea Cabarcas will address the weekly episode.
In addition, three LaLiga Ambassadors will be chosen as PointsBet Legends, including their personal predictions in English and Spanish to inspire fans to make their own betting room on the LaLiga website. This special content and web feature can be used later this spring.
Boris Gartner, CEO of LaLiga North America said: “Soccer is growing at a very fast pace in the US, and the role that LaLiga plays in that growth is important for fans and for brands in the region. We are excited to grow with PointsBet in the market and enhance fan experience by bringing LaLiga closer to the fervent audience that exists in the US.”
Johnny Aitken, CEO of PointsBet USA added: “The PointsBet team and LaLiga North America are strategically aligned in presenting fans with the best, fastest and most engaging experience possible.
“As an operator that’s in the rare position of owning our technology end-to-end, we are able to move fast and innovate unique features for our customers that enhance their betting, such as being the only sportsbook with deep Spanish language functionality across our entire product so that the premium PointsBet quality is never lost in translation.”
This contract marks PointsBet’s third affiliation with a major sports league, following a February 2020 agreement with both the NBA and XFL. PointsBet is the first sportsbook in the US to affiliate with LaLiga, which will kick off on March 15, 2020 ahead of El Gran Derbi.