With effect from June 8, 2021, PointsBet has appointed Nic Sulsky as Chief Commercial Officer for its Canadian business.
The action, according to the corporation, indicates its intention to deploy its products and services in Canada as a result of good advances in the country’s efforts to allow single-event sports betting.
Sulsky, a veteran of the gaming industry and a Toronto native, was previously president of Monkey Knife Fight, the third-largest daily fantasy sports operator in the United States. He previously co-founded InGamer, an in-game fantasy platform that debuted in 2010 in collaboration with CBC’s Hockey Night in Canada.
The recruitment is PointsBet’s first in Canada, and it marks the start of the company’s plan to develop a leadership team in the country for the prospective market – one that understands the distinctive Canadian sports landscape and consumers.
“I’m thrilled to be joining PointsBet,” said Sulsky. “This is an international company embracing what it means to be Canadian, and its commitment to providing a made-in-Canada platform for Canadian fans was the deciding factor for me in taking on this role.
“Now that the legalization of single-game sports betting is close to final approval by the federal government, I’m looking forward to launching a truly Canadian platform that will not only provide good jobs in an exciting industry, but also offer Canadian fans an entertaining and engaging experience like no other.”
Canadian leadership team
CEO of PointsBet USA, Johnny Aitken, said: “PointsBet is excited to welcome Nic to the team, adding strong talent that knows how to build first-class gaming brands while possessing a deep understanding of the Canadian landscape.
“With legislation now before the Canadian Senate, our hope is that this will be the first of many Canadian hires as we work to ensure our Canadian leadership team both understands and reflects the unique characteristics of the Canadian sports environment and its millions of loyal fans.”