The appointment of sports media veteran Len Mead as Vice President of Content, effective 19 October 2020, was confirmed yesterday by PointsBet, a leading global sportsbook operator.
Of his new appointment, Mead said: “I’m thrilled to join PointsBet and be able to contribute to their impressive and innovative approach toward the US sports betting market.
“Their product is best in brand, and I welcome this unique opportunity to create content that will help expand PointsBet visibility, awareness and trust while working with the team’s deep list of partners to grow PointsBet to the next level.”
Mead most recently served as the XFL’s Vice President of Broadcasting & Media Partnerships, where he was responsible for the ground-breaking telecasts of the first-year football league that produced critical acclaim, far exceeding anticipated ratings and audience acceptance. Mead was instrumental in the delivery of unparalleled access to customers by the XFL, as well as their ground-breaking sports betting integrations.
Mead has led sports programming planning and negotiations at some of the most respected media organisations in the United States over his 25 + years in the industry, including NBC Sports, ESPN, and NESN (New England Sports Network). Mead has worked and partnered with leading sports media outlets with the most popular sports properties in the nation (NBA, NFL, NHL, MLB, MLS, NASCAR). Innovative new distribution services have been introduced, including the first regional DTC service (BlazersPass) from NBC Sports, the live digital sports network from ESPN, ESPN3 (then ESPN360), and the famous ‘MegaCast’ model from ESPN (then known as ‘ESPN Full Circle’).
Rick Martira, PointsBet Chief Marketing Officer said: “The growing PointsBet team is very excited to add a key executive in Len. His tremendous work ethic, ability, and experience, as well as his understanding of the media landscape and how to authentically capitalise on the growth of sports betting, will be extremely valuable as we continue to build the PointsBet brand and expand across the United States.”