The Premier Lacrosse League (PLL) has appointed Genius Sports Group as the Official Sports Betting Data and Integrity Partner of the sport. With the agreement revealed this week, Genius Sports Group will, for the first time, control a host of live betting markets on the PLL, delivering new content for sportsbook operators in the US and globally.
The partnership marks the culmination of the stated desire by the PLL to offer real-time betting markets to enhance the experience of in-game fans. The fast, accurate and reliable data on the upcoming PLL Championship Series and future PLL events will be provided to the sportsbook operators, expanding the global reach and audience of lacrosse.
Genius Sports will also help protect the PLL from any betting-related corruption through its leading educational and advisory services as the trusted integrity partner for the English Premier League, PGA, and LPGA Tours.
PLL Co-Founder and CEO Mike Rabil commented: “Today is a landmark day for not only the Premier Lacrosse League, but the sport of lacrosse.
“We feel like the PLL is the most innovative sports league in the world and today is another testament to the hard work of our leadership team.
“We’ve partnered with the premier data provider in Genius Sports and will continue to work closely with top-tier operators to ensure a first-in-class experience for betters. With the addition of legalised sports wagering in the PLL, the PLL fan experience just got better.
“The Genius Sports team has a proven track record of success in working with leagues to launch sports betting platforms. Our partnership will offer services that span integrity education services, data collection and distribution as we work with state regulators and authorised gaming operators to cover the PLL.”
Mark Locke, CEO of Genius Sports Group, said: “Being selected by the PLL to launch their live wagering offer is testament to the quality and breadth of Genius Sports Group’s sports technology solutions.
“The PLL is committed to delivering the ultimate digital fan experience with sports wagering providing a new competitive outlet to interact with every play of every game. We’re thrilled to be partnering with such an innovative and forward-thinking league, representing one of America’s most popular and respected sports.”
The Premier Lacrosse League announced on May 6 the return of professional lacrosse with the start of the PLL Championship Series Driven by Ticketmaster, a two-week quarantined and ‘fanless’ tournament scheduled to run on NBC and NBC Sports from July 25 through August 9.
📝🥍 The @PremierLacrosse League partners with Genius Sports Group to launch their first live betting platform. We’re excited to be enhancing the PLL fan experience ahead of this summer’s Championship Series on @NBCSports▶️ Full release here: https://t.co/9p4HoaXZkX pic.twitter.com/fauG6DpJvA
— Genius Sports (@GeniusSports) May 12, 2020