Playzido Signs Landmark Content Deal For Playtech Games Marketplace

Playzido praised the signing of a “landmark licensing deal” with the online casino software provider Playtech to enter into a partnership with the B2B gaming network.

Under the terms of the deal, Playzido will offer its igaming content roster through the Playtech Games Marketplace, extending the portfolio’s global reach.

This will see titles from a number of production studios benefit from Playtech ‘s size and distribution network, including ReelPlay, Endemol Shine Gaming, Bulletproof Games and Plank Gaming.

Stuart Banks, Playzido Managing Director, commented: “Playzido is hugely proud to be working in partnership with Playtech, undeniably one of the world’s leading online gaming brands.

“The deal will accelerate our reach into strategic key markets and will enable us to distribute our innovative portfolio of games to new audiences. We look forward to a building a long and successful relationship together.”

Playtech enables service providers across the marketplace to offer their game portfolios, providing operators with a single , centralised forum for discovery, configuration and perspective of service.

James Frendo, the Casino Director of Playtech, said: “We’re delighted to welcome Playzido to the Playtech Games Marketplace. Playzido offers an extensive and innovative games range that will add a further point of differentiation to our platform, and which we know can appeal to licensees and their players in several key markets.

“This agreement will enable Playtech to further enhance the selection offered via marketplace and allow Playzido to reach a whole new audience in regulated markets internationally.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.