This week, online betting and entertainment company PlayUp has reached an agreement with the New Jersey Devils and Prudential Center. The organization will become the presenting partner of the newly redesigned Devils PlayUp Studio, the team’s Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games under the terms of the multi-year deal.
PlayUp Sports Lounge
PlayUp will also house a permanent “PlayUp Sports Lounge” in-arena activation venue, as well as a TV-visible dasher board, corner in-ice logo, and Prudential Center virtual signage.
The Devils are becoming PlayUp’s first professional sports team partner in the United States through this collaboration. Earlier this week, following the recent acquisition of a Colorado license, the company obtained its New Jersey Betting license, marking the second market access agreement.
First-ever US sports team partnership
The company’s USA CEO Dr Laila Mintas said: “We are thrilled to partner with the New Jersey Devils and Prudential Center for our first-ever US sports team partnership.
“Our mobile sports betting app will be live in the Garden State soon, so engaging New Jersey sports fans is extremely important for us.
“This unique, digital-focused partnership provides PlayUp with several opportunities to connect with New Jersey Devils fans. We have been impressed with the off-season success of the team’s innovative content and we could not be happier to join them as we enter this historic season.”
Providing top-notch and progressive digital experiences
Adam Cross, Harris Blitzer Sports & Entertainment Senior Vice President, Corporate Partnerships Sales, commented: “PlayUp is a partner that shares our commitment to providing top-notch and progressive digital experiences for each and every fan.
“Following an off-season that saw record digital and social engagement by Devils fans, we were thrilled to find a partner who’s marketing efforts were driven by engagement that amplified the fan experience. We look forward to continuing our league-leading digital consumption by bringing innovative and high-quality hockey-centric sports betting content to fans this season.”