Playtech Teams Up With Kindbridge For US Gambling Treatment Studies

To perform innovative gambling treatment studies, Playtech has teamed up with Kindbridge, the world’s first virtual mental health clinic for gamblers and gamers.

The study will look into the mental health of gamblers, gamers, and individuals who are addicted to technology in order to find ways to aid and support them. Through the newly founded Kindbridge Research Institute, an evidence-based approach for gambling treatment in a telemedicine environment will be developed.

The partnership’s goal is to employ technological improvements to improve understanding and treatment of gambling and digital dependency-related harms in a virtual setting, increasing treatment efficacy.

Evidence-based telehealth model

The Kindbridge Research Institute has commissioned the Center for Gambling Studies at Rutgers University in New Jersey to develop an evidence-based telehealth model that will be used to assess the effectiveness of therapies and support for digital gambling-related damage.

Mor Weizer, Playtech CEO, added: “The research partnership with Kindbridge and Rutgers University will play a critical role in helping the sector design and deliver high quality digital wellbeing and mental health support for those at-risk and affected by gambling related harm.

“We are delighted to partner with Kindbridge Research Institute and Kindbridge clinical network as they pioneer the next generation of gambling treatment, services and support in the US.”

Kindbridge is trying to establish telehealth care routes for gamblers and gamers, removing barriers to accessing specialised trained resources that can assist them in actively managing their mental health.

To do so, the virtual mental health clinic is collaborating with US casino operators, insurance companies, and social impact organisations, allowing the institute to analyse player data alongside its own from its clinical network to better understand the origins of potentially harmful gambling and gaming behaviour.

Customised intelligent treatment techniques

The data will be utilised to develop customised intelligent treatment techniques that will have the greatest impact for individuals who need it, and will be available within the next 18-24 months.

Professor and head of the Center for Gambling Studies at Rutgers University, Lia Nower, J.D., Ph.D., the study’s principal researcher, said: “We are excited to partner with Kindbridge to build a standardised and effective treatment framework for problem gambling and video gaming. 

“Kindbridge is the first treatment agency in the U.S. that is exclusively focused in these areas, and delivering treatment we can test for effectiveness fills an unmet need in this time of rapid expansion.”

Playtech’s Playtech Academy team will provide Kindbridge with information and support on digital learning as part of the relationship, assisting in the development of the Kindbridge Internal Learning Management System, which will be utilised by therapists and internal staff. Kindbridge’s therapists will receive extensive training, and Playtech will assist in the digitisation of its content.

Meaningful insight

Daniel Umfleet, CEO of Kindbridge, concluded: “Combining data from players and Kindbridge’s clinical network will result in meaningful insight that has never before been achieved.

“The scale of the data sets mean we can gain in-depth understanding into those who are currently suffering from harmful gambling behaviours, as well as members of their support network who may also be affected.

“This research will allow data scientists, academics and researchers to gain more insight on effective support and treatment in a digital environment than ever before.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.